An Tánaiste and Rachael Blackmore launch second annual Made Local campaign

Posted 25.06.21

An Tánaiste and Rachael Blackmore launch Design & Crafts Council Ireland second annual MADE LOCAL campaign to foster greater support for the Irish craft industry

The value of the craft and design sector to the Irish economy is €500m per year

Dublin, June 24, 2021: An Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD and Champion Jockey Rachael Blackmore today joined with Design & Crafts Council Ireland (DCCI) Chair Andrew Bradley in launching the second annual #MadeLocal. Following the enormous success of last year’s inaugural campaign, Made Local, a nationwide initiative developed by DCCI, will run throughout the summer and aims to once again spotlight some of Ireland’s most talented craftspeople, while boosting sales and driving revenue for makers and retailers alike.

Announcing the launch of the campaign, An Tánaiste and Minister for Trade, Enterprise and Employment, Leo Varadkar TD, said: “I’m really pleased to launch this year’s Made Local campaign. During this summer’s campaign, designers and makers are looking forward to welcoming visitors back to their studios, galleries and craft markets. As we reopen and things are looking more hopeful, it is more important than ever to support Irish designers."

“Irish designers and makers are world renowned for their unique talent and skill. The craft and design sector contributes €500m to the Irish economy every year. I encourage everyone to discover what their local designer has to offer and support this #MadeLocal campaign.”

Padraic McElwee, chair of the network of Local Enterprise Offices, welcomed the launch of the 2021 Made Local campaign and said; “In collaboration with Design & Craft Council Ireland, the Local Enterprise Offices play a key role in supporting and growing businesses in the design and craft sector across the country. Like many small independent businesses they have been massively impacted over the last 18 months and this campaign will highlight to consumers the fantastic crafts and innovative designs available on their doorsteps.”  

Commenting on the Made Local campaign, Rachael Blackmore said, “I am so proud to be part of the #MADELOCAL 2021 initiative. As someone who has spent decades honing my craft, I have nothing but respect for the incredible makers of Ireland who have done the same within their own disciplines, creating everything from timeless pieces and heirlooms to treasured gifts and home comforts. The time for supporting local makers has never been more critical with so many struggling to persevere in their craft. DCCI has undoubtedly supported many through these challenging times and so this second annual campaign is one of tenacity and hope. Though I always strive to buy from Irish designers, I look forward to discovering new craftspeople to support over the course of this campaign.”

Commenting on the importance of Irish craft and design, Andrew Bradley, Chair, DCCI, said, “Irish craft and design is an inherent part of the Irish identity.  Over the past year, our studies have shown an increased desire from Irish consumers to choose quality products created by designers and craftspeople in their local communities. This year, #MADELOCAL seeks to tell the stories of these makers, building an even greater affinity between them and their customers and, in turn, support in the rejuvenation of this beloved industry.”

For more information on Irish craft and design and where to shop products that are Made Local, please visit: www.madelocal.ie or join the conversation by following #MadeLocal

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For further press queries, please contact Claire Buckley, MD @ Buck and Hound I [email protected] I 085 746 5878

Notes to the Editor:

Rosemary Steen, CEO of DCCI and Brian McGee,Market Development Director are available for interview on request.

About Design & Crafts Council Ireland
Design & Crafts Council Ireland (DCCI) is the national agency for the commercial development of Irish designers and makers, stimulating innovation, championing design thinking and informing Government policy. DCCI's activities are funded by the Department of Trade, Enterprise and Employment via Enterprise Ireland. DCCI currently has 59 member organisations and over 3,000 registered clients. dcci.ie

NOTES FOR EDITORS

  • The value of the craft and design sector to the Irish economy is €500m per year post pandemic.
  • There are currently 14,500 people employed in the design and craft sector in Ireland.
  • The #MadeLocal campaign supports every person making and selling products in Ireland, and all of the retailers (bricks and mortar and on-line) who stock them.  That number could be as high as several thousand.
  • Revenue in the design and craft sector in 2020 was 20% down on 2019 figures.  Within this, however,  40% of DCCI clients grew their business and 8% were level with 2019. This is why the #MadeLocal campaign is so vital.
  • To date, 1,100 craft brands and 250 retailers have opted to become actively involved in the #MADELOCAL campaign – and these figures are growing daily. They will be displaying the distinctive blue branding in-store, in-studio and online. We expect this number to increase as the 2021 campaign gains traction.
  • The total spend on the #MadeLocal campaign in 2020 was €200k spread over a variety of marketing and advertising activities, in order to gain maximum traction. DCCI hopes to match this level of spend in 2021.
  • The campaign is funded by DCCI through the Department of Enterprise, Trade and Employment.

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