Consumers urged by Ministers Troy and English to give #MadeLocal presents this Christmas

Posted 11.11.21

Wednesday, 10th November 2021

Irish Craft Sector emerging from Pandemic relies heavily on holiday sales

Updated website features 1,202 makers and 342 retail shops taking part

Design & Crafts Council Ireland (DCCI) today launches its “Made Local” campaign for Christmas 2021, at The Loop, Dublin Airport where their Design Ireland shop is located in Terminal 2. The campaign is aimed to encourage Irish people at home and overseas to think about giving Irish made crafts as they travel this Christmas.

DCCI’s popular Made Local campaign highlights the work of talented craft makers and designers nationwide and the retail shops who support them. The campaign shines a light on the quality and variety of authentic Irish products crafted by Irish makers and retailers. MadeLocal.ie lists all the participating makers and retailers to enable consumers to research and purchase a wide range of beautiful gifts.

For many, the joy of finding new and exciting Irish made brands, was elevated when they experienced the benefits of dealing with local and reputable sellers (retailers or the brands themselves). At a time when there is constant discussion and concern about global supply chain and delivery issues, having the reassurance of buying from someone locally who you can trust to deliver, and who you can contact with ease is a huge plus.

Research findings from Amárach Research commissioned by DCCI has shown that:

  • 70% of Irish people are interested in Irish made crafts
  • Over half of Irish adults (52%) purchased Irish made and designed crafts items in the past 12 months
  • Majority of craft purchases was as a gift for someone else (77%) 
  • They were most likely to have been purchased online (45%)
  • Purchasing crafts online has increased by 24% in the past year

DCCI’s own economic research shows that 8 out of 10 makers stated that Made Local had a direct impact on sales and Made Local was cited as an extremely positive support during recent challenging times.

Christmas 2021 will be a time for families and friends to come together, in some cases after a long and difficult absence. The personal touch of the maker, and thought by the gifter is an intrinsic part that makes it all the more special. DCCI is encouraging  everyone to think about giving something Made Local – whether travelling within Ireland or abroad. The website, MadeLocal.ie, will assist you to find a maker and products near you.

Launching the campaign in Dublin Airport today, Minister of State for Trade Promotion, Digital and Company Regulation, Robert Troy TD said: “Ireland is home to some of the world’s most talented designers and craftspeople – their work is renowned internationally for its quality, with demand existing across global markets. Despite the challenges of the pandemic, online sales in the sector have almost doubled to 38%. Irish designers and craftspeople will continue to play a vital role in our economic recovery and I encourage everyone to look for #MadeLocal gifts and presents this festive season and support their local craftspeople."

Damien English TD, Minister of State for Business, Employment and Retail said: “The craft & design sector continues to grow, generating €2.9 billion for the Irish economy. The ‘Made Local’ initiative will make a real difference to many local craft businesses this Christmas and underscores the important local economic contribution made by the sector in Ireland.  I urge everyone who can, to support their local crafters as they shop for gifts this festive season.”

Commenting on the campaign, Rosemary Steen, CEO of Design & Crafts Council Ireland said, “the results of our Made Local campaign during the Summer are so overwhelmingly positive. We are very pleased to be able to launch the winter campaign today. Our industry has been affected by the pandemic. The determination of our members to pivot their business and ensure availability online is inspiring. We encourage everyone to support your community, shop local and above all ‘Love What You Give’.”

Paul Neeson, Director Retail Ireland at Aer Rianta International said, “We are delighted to launch the ‘Made Local’ Christmas campaign at The Loop, Terminal 2, Dublin Airport. This collaboration between Design & Crafts Council Ireland and ourselves, brings the best of Irish design and craft to an international audience, supporting local designers with exposure to a wide variety of customers every day.”

The Irish craft and design sector is a significant contributor to regional economies. For more information on Irish craft and design and where to shop, visit www.madelocal.ie or join the conversation by following #MADELOCAL #lovewhatyougive.

For a very special experience, DCCI is also presenting the “Made in Ireland” exhibition in DCCI’s National Design & Crafts Gallery in Kilkenny where visitors can see work on display from over 120 makers, many of whom are part of Made Local. The exhibition celebrates the skill and vitality of Ireland’s craft makers. Curated by Mary Gallagher, Hilary Morley and Stephen O’Conner, this unique exhibition will run at the gallery until 30th January 2021.

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For further press queries, please contact Máire McGrath, Drury PR I [email protected]

Details of Irish design in the photographs:

  1. Ros Duke (cashmere beanie), Yvonne Ryan (gold hoop earrings), Úna Burke (leather heart bag), The Tweet Project (tartan dress and matching scarf), Madigan (cashmere socks)
  2. FAO Millinery (trilby hat), Madigan (cashmere scarf), Miss She’s Got Knits (hand-knit mohair cardigan), Begley & Bowie (slogan sweater), Úna Burke (bag), Native Denim (jeans)

About Design & Crafts Council Ireland|
Design & Crafts Council Ireland (DCCI) promotes the commercial development of Irish designers and makers, stimulating innovation, championing design thinking and informing Government policy. DCCI's activities are funded by the Department of Enterprise, Trade and Employment via Enterprise Ireland. DCCI currently has 66 member organisations and over 3,500 registered clients. dcci.ie

NOTES FOR EDITORS

Rosemary Steen, CEO of DCCI and Brian McGee, Market Development Director are available for interview on request.

Makers available for interview: Garvan de Bruir, founder and maker, de Bruir leather studio; Amy Cahill, founder of Oxmantown Skincare; Sara McKenna, ceramicist; Elke Weston, glass-maker.

  • The value of the craft and design sector to the Irish economy is €500m per year post pandemic.
  • There are currently 14,500 people employed in the design and craft sector in Ireland.
  • Revenue in the design and craft sector in 2020 was 20% down on 2019 figures.  Within this, however,  40% of DCCI clients grew their business and 8% were level with 2019. This is why the #MADELOCAL campaign is so vital.
  • To date, 1,202 craft brands and 342 retailers have opted to become actively involved in the #MADELOCAL campaign – and these figures are growing daily. They will be displaying the distinctive blue branding in-store, in-studio and on-line.  We expect this number to increase as the 2021 campaign gains traction.
  • The total spend on the #MADELOCAL campaign in 2020 was €200k spread over a variety of marketing and advertising activities, in order to gain maximum traction. DCCI hopes to match this level of spend in 2021.
  • The campaign is funded by DCCI through the Department of Enterprise, Trade and Employment.
  • Made in Ireland exhibition takes place in DCCI’s National Design & Crafts Gallery, Kilkenny until 30th January. It features work from makers all over Ireland, many of whom are part of Made Local. Over 420 makers responded to an open call-out, with over 120 being selected by the external curator panel for exhibition.

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