An Tánaiste and Rachael Blackmore launch Design & Crafts Council Ireland second annual MADE LOCAL campaign to foster greater support for the Irish craft industry
The value of the craft and design sector to the Irish economy is €500m per year
Dublin, June 24, 2021: An Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD and Champion Jockey Rachael Blackmore today joined with Design & Crafts Council Ireland (DCCI) Chair Andrew Bradley in launching the second annual #MadeLocal. Following the enormous success of last year’s inaugural campaign, Made Local, a nationwide initiative developed by DCCI, will run throughout the summer and aims to once again spotlight some of Ireland’s most talented craftspeople, while boosting sales and driving revenue for makers and retailers alike.
Announcing the launch of the campaign, An Tánaiste and Minister for Trade, Enterprise and Employment, Leo Varadkar TD, said: “I’m really pleased to launch this year’s Made Local campaign. During this summer’s campaign, designers and makers are looking forward to welcoming visitors back to their studios, galleries and craft markets. As we reopen and things are looking more hopeful, it is more important than ever to support Irish designers.”
“Irish designers and makers are world renowned for their unique talent and skill. The craft and design sector contributes €500m to the Irish economy every year. I encourage everyone to discover what their local designer has to offer and support this #MadeLocal campaign.”
Padraic McElwee, chair of the network of Local Enterprise Offices, welcomed the launch of the 2021 Made Local campaign and said; “In collaboration with Design & Craft Council Ireland, the Local Enterprise Offices play a key role in supporting and growing businesses in the design and craft sector across the country. Like many small independent businesses they have been massively impacted over the last 18 months and this campaign will highlight to consumers the fantastic crafts and innovative designs available on their doorsteps.”
Commenting on the Made Local campaign, Rachael Blackmore said, “I am so proud to be part of the #MADELOCAL 2021 initiative. As someone who has spent decades honing my craft, I have nothing but respect for the incredible makers of Ireland who have done the same within their own disciplines, creating everything from timeless pieces and heirlooms to treasured gifts and home comforts. The time for supporting local makers has never been more critical with so many struggling to persevere in their craft. DCCI has undoubtedly supported many through these challenging times and so this second annual campaign is one of tenacity and hope. Though I always strive to buy from Irish designers, I look forward to discovering new craftspeople to support over the course of this campaign.”
Commenting on the importance of Irish craft and design, Andrew Bradley, Chair, DCCI, said, “Irish craft and design is an inherent part of the Irish identity. Over the past year, our studies have shown an increased desire from Irish consumers to choose quality products created by designers and craftspeople in their local communities. This year, #MADELOCAL seeks to tell the stories of these makers, building an even greater affinity between them and their customers and, in turn, support in the rejuvenation of this beloved industry.”
For more information on Irish craft and design and where to shop products that are Made Local, please visit: www.madelocal.ie or join the conversation by following #MadeLocal
For further information, please contact [email protected]
