Designers and makers to unveil their latest collections at Showcase 2020

Posted 10.01.20

Designers and makers to unveil their latest collections at Showcase – Ireland’s Creative Expo® in the RDS, Dublin, 19th – 22nd January

44th edition of renowned annual trade fair prepares to welcome buyers from 26 countries during intensive four days

Showcase - Ireland’s Creative Expo® returns to the RDS, Dublin from Sunday, 19th to Wednesday, 22nd January 2020. Now in its 44th year, Showcase is one of Ireland’s largest international trade fairs.

Buying teams from over 2,760 retail businesses from across the world will travel to the RDS to discover unique, authentic, contemporary products designed and made in Ireland. Over 400 creative brands, of which more than 50 are debuting at Showcase this year, will be presenting their new 2020 collections across fashion, jewellery, and home & giftware.

Showcase is a landmark event for Ireland’s design and craft sector each year. Orders generated over the four days of the 2019 show were €25.1M (+4.6%), equating to an annualised sales level of €159.2M (+4.4%) and another strong year is expected for 2020.  

The main international markets for Showcase are the UK, USA, Mainland Europe and the Far East. In 2019, Showcase partnered with Enterprise Ireland to run promotional events in Japan and New York and a direct marketing campaign in Germany. Indications are there will be strong growth from these markets in 2020, with a 20% increase in buyers forecasted from Germany.

Showcase 2020 will have a number of exciting features, including:

  • The launch of Só, a new inspirational short film to create awareness and appreciation of Irish-made textiles, accessories and apparel. Directed by internationally celebrated Irish photographer, Boo George, in collaboration with fashion director Paula Hughes, the film was commissioned and produced by Design & Crafts Council Ireland (DCCI).  
  • Specially curated displays of the best products at the show will be arranged by product category to make sourcing easier for busy attendees.
  • Design Ireland®, presented by Design & Crafts Council Ireland, will feature 67 leading makers selected by a jury of international retail experts for their creativity, innovation,  craftsmanship and market potential.
  • The Local Enterprise Showcase will feature unique products from emerging Irish businesses supported by their Local Enterprise Offices.
  • An extensive seminar programme featuring international industry speakers will deliver thought-provoking workshops for retailers and also provide 1-2-1 advice.

Showcase is presented on behalf of Design & Crafts Council Ireland, with support from Enterprise Ireland in promoting the trade show internationally, and the Local Enterprise Offices nationwide.

Louise Allen, Managing Executive, Design & Crafts Council Ireland, said: “Showcase is pivotal to our strategy in growing the market for Irish design and craft and in supporting our clients to achieve their ambitions in scaling and successfully competing at home and abroad. Each year this show provides a unique opportunity for exhibitors to meet and do business with retail buyers from across Ireland and around the globe. Working together with Enterprise Ireland, we have been very focused on expanding the profile of Showcase in key international markets and in promoting the wealth of innovation and creativity that Ireland has to offer. This is reaping benefits in building the commercial potential of the sector, and contributes to Ireland’s profile internationally. For retail buyers in fashion, jewellery, home and giftware, an annual trip to Showcase is essential for your business. You are sure to find something exciting, innovative and new among the very latest collections being launched at the RDS.”

Through its network of 40 overseas offices, Enterprise Ireland’s international teams promote Showcase to buyers world-wide. Stephen Hughes, Department Manager, Enterprise Ireland, said: “Every year, Showcase curates an inspirational display of consumer and lifestyle products that reflects Ireland’s distinguished global reputation for excellence in design and creativity. Borne out of tradition and heritage, many of the Irish companies exhibiting are already internationally recognised brands, while upcoming designers and creators with global ambition are attracting new and returning buyers looking for the next big trend. This year, Enterprise Ireland will once again host hundreds of buyers and journalists from markets all over the world who are keen to source unique products and take home the best of Irish fashions, textiles, craft, jewellery and giftware. We look forward to working with Design & Crafts Council Ireland on this special event and we are expecting another busy and successful year for Irish businesses at Showcase.”

The Local Enterprise Showcase, which will once again fully occupy the balcony of the Main Hall at the RDS, will feature emerging businesses from across the country. Kieran Comerford, chair of the Local Enterprise Offices Exhibitions Committee, said: “The Local Enterprise Showcase at Showcase is something a little different for buyers.  You are seeing, in many cases, new designers and craftspeople coming with innovative ideas and a different take on what is currently in the space. It is always an extremely popular area at Showcase and provides our clients with a huge opportunity. We work extremely closely with them on marketing, sales training, business export planning to ensure that when they come face to face with buyers they are in the best possible position to secure new business. For a lot of clients, a successful Local Enterprise Showcase can set them up for the year ahead so it’s an exciting event for all involved with buyers getting a chance to see some of the up-and-coming talent and ideas.” 

Showcase 2020 runs from Sunday, 19th to Wednesday, 22nd January 2020 and is for trade attendance only. For further details on the event or to pre-register to attend, please visit


For further press information, please contact:

Astrid Brennan, FleishmanHillard, M: 086 215 4883

Michelle Lynch, FleishmanHillard, M: 087 968 9016

Notes to Editors

About Showcase
Showcase – Ireland’s Creative Expo® is one of the country’s largest international trade shows.  The annual event attracts the buying teams from over 2,760 retailers from across the world, including Ireland, the UK, USA, Mainland Europe and the Far East, generating sales orders of over €20 million during the four days of the show. Showcase is presented on behalf of Design & Crafts Council Ireland, with support from Enterprise Ireland in promoting the trade show internationally through their network of offices overseas, and the Local Enterprise Offices nationwide. More than 400 Irish brands are exhibited at the fair, including emerging Irish businesses supported by their Local Enterprise Offices. Showcase is for trade attendance only.

About Design & Crafts Council Ireland
Design & Crafts Council Ireland (DCCI) is the national agency for the commercial development of Irish designers and makers, stimulating innovation, championing design thinking and informing Government policy. DCCI's activities are funded by the Department of Business, Enterprise and Innovation via Enterprise Ireland. DCCI currently has 59 member organisations and over 3,000 registered clients.

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