Made Local Campaign
Made Local, Made to Last
‘Made Local, Made to Last’ highlights the quality, originality and sustainability of Irish designed and craft-made products.
Launched in 2020, the Made Local campaign highlights the originality, quality and value of Irish designed and craft-made products. In 2022 it was fronted by campaign ambassador, artist and performer, Tolü Makay.
‘Made Local, Made to Last’ is designed to act as a reminder to people that buying locally produced, well-crafted products is much more meaningful. It hopes to inspire consumers to think of Irish-made craft products both for themselves and as gifts this Christmas.
Explore, Join, Sell
‘Made Local, Made to Last’ kicked off with an exhibition of the work of Irish designers and craft makers at the Hen’s Teeth venue and gallery at Blackpitts, Dublin 8 on October 11. Over the following weeks, a series of local launches of ‘Made Local, Made to Last’ highlighted the value and contribution of the design and craft sector at local level across the country.
Made Local celebrates the skill and originality of local craft makers and the retail outlets that support them up and down the country.
Rosemary Steen
CEO of DCCI
Rosemary Steen said…
“This year, we have an important message for consumers that recognises the cost of living challenges we face.”
We focus on the quality and sustainability of Irish design and craft products. We ask consumers to take time to think about the long term value of products they buy, particularly in ‘cost per use’ or ‘cost per wear’ terms. We are asking consumers to be mindful in their purchasing decisions.
‘Made Local’ products in textiles, fashion, ceramics, jewellery, or any of the many other craft disciplines, deliver excellent value for money. They are truly ‘Made to Last’ and will provide years of enjoyment and pleasure for buyers.
Adding to this, Made Local, Made to Last ambassador, Tolü Makay, said: “I am proud to be the ambassador for Made Local 2022. As an artist and songwriter, I understand the dedication and passion that craftspeople have for their work. I support local Irish makers where I can and I’m looking forward to discovering more brilliant designers and crafts people through the Made Local, Made to Last campaign.”
1,355 makers and 350 retail outlets for Irish craft and design are participating in the ‘Made Local, Made to Last’ campaign. Each is listed in DCCI’s online directory at www.madelocal.ie where consumers can search for makers and the products they want, by location.
