With sustainability at its core, the Made Local campaign seeks to increase awareness and appreciation of Irish-made products and support the growth of Ireland’s sustainable design and craft industry.
1,402
Designers & Makers
361
Retailers
96%
Business owners found it a positive campaign
87%
Retailers noticed a positive impact on sales
Made Local summer launch video
Boosting sales and driving revenue
During the pandemic, DCCI developed the Made Local initiative to support the Irish design and craft industry, to boost sales and drive revenue for makers and the retailers that support them.
As makers continue to face challenges from the cost of living to soaring energy prices, ‘Made Local, Made to Last’ highlights the value and longevity of well-crafted products through a nationwide campaign.
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#MadeLocal
We are asking consumers to be mindful in their purchasing decisions. ‘Made Local’ products in textiles, fashion, ceramics, jewellery or any of the many other craft disciplines deliver excellent value for money. They are truly ‘Made to Last’ and will provide years of enjoyment and pleasure.
Rosemary Steen
CEO, DCCI
