#MADELOCAL Phase 2 | Join Us In Promoting Irish Made Products

Posted 06.10.20

DCCI will launch phase 2 of the #MADELOCAL campaign on Friday 6th November and are inviting you to take part.

The goal of the campaign is to sustain our sector during this pandemic, supporting Irish designers and makers, as well as the retailers that sell your work.

Phase 2 will focus specifically on buying Irish made gifts in the run up to Christmas.

Join Us

Participation is free – all we ask is that you fill out the online form:

  • If you are a maker or a maker who also has a shop CLICK HERE 
  • If you are a retailer or online retailer CLICK HERE

We ask that all participants agree to only use the point of sale material for brands made in Ireland (see terms and conditions on the form).

Benefits to you of becoming part of #MADELOCAL:

DCCI will:

  • Send you #madelocal point of sale material - free of charge
  • List your studio/store on our web site as a participating maker/retailer
  • Invite you to submit images and video which we will aim to include in our social media campaign
  • Like and share your social media posts highlighting your product / store/ studio and featuring the #MADELOCAL hashtag

The #MADELOCAL campaign highlights to consumers the wealth of Irish made products that are available to buy in-store, on-line and in-studio.  It encourages people to buy products made in Ireland when gifting this year.  It raises consumer awareness through:

  • Advertising – on radio, in press and online
  • PR – in national and regional press, broadcast and online media
  • Social media – with an on-going campaign across all social media, focusing on the #MADELOCAL hashtag

Recommendations

To get the best out of the campaign (so that consumers can reach you) we recommend that you:

  • Update your own website / social media in advance – letting them know where and how they can buy your products
  • Update your profile on the DCCI website  - https://directory.dccoi.ie - by emailing updates and new images to communications@dcci.ie.
  • Update your listing on www.designireland.ie (if you are listed) to include current products you sell online. For more information please contact marydunne@dcci.ie.
  • Use the #MADELOCAL in all of your social media posts.
  • Like and follow all the DCCI and Design Ireland social media channels – @dccireland and @designireland.

Background

In late July DCCI launched the #MADELOCAL campaign encouraging consumers to buy products that are made in Ireland. The campaign was very successful with over 800 makers and 140 retailers (representing over 170 shops) coming on board.

Highlights:

  • There were over 3.8 million impressions of #MADELOCAL via social media
  • The hash tag trended on Twitter on launch day (making no. 1)
  • The PR campaign (in print, on radio and online / social) had a reach of over 8.4million
  • In-store, in-studio and online sales increased 

If you would like to find out more about the #MADELOCAL campaign and how you can make the best of it please log onto this brief webinar HERE and we will be in touch with more details and another webinar on phase 2 of the campaign in the coming weeks.

More Info

This communication is provided by the Design & Crafts Council Ireland (DCCI) as a service to its registered clients. Unless specifically stated DCCI does not explicitly support or endorse the agencies or companies or their adverts placed herein and while every effort is made to verify content, DCCI cannot be held accountable for inaccuracies. Clients are requested to inform DCCI of any concerns or complaints in relation to these adverts.