WORKSHOP OVERVIEW:

The Luxury Retailing workshop is a training initiative delivered by Technological University Dublin, in partnership with Design & Crafts Council Ireland (DCCI). It is supported by the Local Enterprise Office (LEO) network.

The Luxury Retailing workshop has been designed for the DCCI / LEO learner, and will be delivered by Technological University Dublin.

Design and crafts people have the skills to create luxurious, highly desirable products in Ireland. The next step of the journey is to learn how to understand the value of your products, and how to position your design story in luxury retail channels. This is particularly valuable for companies who are participating at Showcase Ireland 2024.

This half day workshop will introduce designers and craftspeople to the core principles of luxury in a retail context.

This interactive workshop will challenge makers to look at your brand DNA and ask yourself the question, ‘What makes a product ‘luxury’?’

Alongside your peers, you will understand how to develop your own brand story to reach your luxury consumer.

WORKSHOP FACILITATOR:

Katriona Flynn, TU Dublin lecturer

Katriona Flynn is an award-winning lecturer in Fashion and Luxury Goods. She graduated with a BA in Fashion from The National College of Art and Design in Dublin, in 2012 she completed her MA from the acclaimed Central Saint Martin’s College, London

Before focusing her career in academia, she worked with the design and product teams of some of the world’s most prestigious fashion brands Burberry, Alexander McQueen and Vivienne Westwood, she also undertook roles with William Yeoward and at URBN INC brands Anthropologie and Urban Outfitters. She has lectured at London College of Fashion for a number of years, and has guest lecturer at Central Saint Martins, London College of Contemporary Arts, Fashion Retail Academy, London and at the National College of Art and Design, Dublin

As an academic she is dedicated to the encouragement and nurturing of creative talent and learners. She is undertaking a PhD at University of Arts London, exploring the theme of motherhood and the creative industries.

Duration

• Half Day Workshop
• 10:30 AM – 2:30 PM

Next Enrolment

• 30 January 2024
• Deadline for applications: 12 January 2024

Location

• Technological University Dublin, Grangegorman

Course fee

• €39.00 (Standard price of course is €129. Reduced price reflects subsidy.)

WORKSHOP INCLUDES:

• Principles of Luxury Retailing Introduction
• Showcase Ireland Luxury Opportunities
• Peer-based Brand Building Exercises
• Industry Expert Speaker to share Brand Story
• Fireside Chat with Panel of Design & Business Experts
• Executive Education Experience with University Facilitators
• Scheduled Networking Opportunities with Peers and Professionals
• Campus tour of Technological University Dublin’s purpose-built School of Art & Design
• Light lunch & refreshments included