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Keynotes

Institute of Creative Advertising & Design in collaboration with Design & Crafts Council Ireland

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Date
19.11.2025
Time
5:30 pm

ICAD’s programme for IDW 2025 is an immersive, multi-sensory experience that reverberates between sound and design. Taking place in the RIAM’s Whyte Recital Hall, one of the country’s foremost sonic spaces, “Reverb” will harness the venue’s exceptional acoustic environment to explore the reciprocal relationship between sound and visual communications.

Through demonstrations, discussions, and performances, Reverb will tune into the creative power of audio-visual symbiosis, enabling attendees to experience sound in new ways and gain a deeper understanding of its often-unsung role in creativity.

The program features leading Irish and international creatives, including Yuri Suzuki, the first Pentagram partner to specialise in sound design. Suzuki will bring a mix of insight and interactivity, using installations to give sound a physical dimension.

His contribution will explore how sound acts as a shared medium for collaboration and communication, inviting the audience to engage in a unique shared experience of thought, sight, and sound.

Staged as a single, unified show that incorporates Design Diplomacy, Reverb will be a first-of-its-kind audio experience, designed to educate and inspire attendees while investigating new possibilities for creative disciplines to work in harmony and evolve.

5:30pm – 6:15pm
Drinks reception

6:15pm – 7:15pm
Design Diplomacy, Japan and Ireland

Design Diplomacy is a concept developed by Helsinki Design Week, and produces unique, intimate conversations between two creative minds. During the event an international design professional meets an Irish designer over a card game of questions.

Visitors will have an opportunity to experience carefully curated and unique conversations as in each situation the participants meet for the first time.

Yuri Suzuki, Japanese Artist & Designer

 

Yuri Suzuki is a sound artist, designer, and musician whose work explores the relationship between people and sound. Across interactive installations, sonic identities, and experimental instruments, Suzuki investigates how sound can connect communities, foster dialogue, and enhance daily life. His works have been exhibited internationally, including at MoMA, SFMoMA, the Barbican, Tate, the Design Museum London, and Triennale Milano, and are held in collections such as MoMA, SFMoMA, and the Israel Museum.

Recent projects include UTOOTO, a participatory acoustic city built from modular pipes; Sound of the Earth, a global listening sculpture series; and Arborhythm, an AI-based generative sound environment. Suzuki also collaborates with brands, technologists, and musicians — from MUBI to Google and Teenage Engineering — to shape sound experiences at multiple scales. Based between London and Margate, he continues to research how sound can be used as a playful, civic, and social medium.

Kasia Oźmin, Irish Creative Director

 

Kasia Oźmin is the founder and Creative Director of Together We Create, a design studio working across spirits, lifestyle, and emerging “design-for-death” ventures. She’s most interested in the space where design and commerce meet, using strategy and creativity to disrupt tired categories and create work with lasting impact. Unashamedly a generalist (renaissance woman/jill-of-all-trades), Kasia thrives in projects that demand breadth, invention, and sharp execution.

Before returning to Ireland, Kasia spent a decade in New York as a Design and Art Director at high-profile agencies and studios including Red Antler, Mother, Anomaly and Sid Lee. Her expertise in concept and creative development has led her to collaborate with clients such as Apple, (Product)RED, Star Wars, Treasury Wine Estates, Brown Thomas, DCCI, W.D. O’Connell Whiskey Merchants, Foxes Bow and Trulusso tequila.
Kasia has won a shelf-load of design awards, with her work featured in international publications such as Creative Review, The Guardian, The Dieline, and Packaging of the World. She is the former President of ICAD, a past judge of the Kinsale Sharks, ADCE, 100 Archive, and ICAD Awards, and continues to contribute articles and thought pieces to industry publications. She has mentored through ICAD’s Upstarts programme and is also a visiting lecturer in Visual Communications at IADT.

 

7:15pm – 7:30pm
Interval

7:30pm – 8:30pm
Keynote

 

Folding Waves

 

Folding Waves is a creative audio studio based in Dublin, Ireland. As a team of composers, sound designers and mixing engineers, they’re united by a shared passion for story, design, and the symbiotic relationship between sound and moving image.

Formed in 2020, Folding Waves has emerged as a creative force across film, television, commercial and design. Their work approaches music and sound design as a singular entity, a font of both storytelling and emotional potential waiting to be explored. As sonic collaborators within the flourishing creative industries here in Ireland, they are dedicated to treating the creative audio process with care and a unique perspective.

 

With multiple award-winning projects to their name and a long-list of collaborators ranging from Nike to Tayto, a highly detailed, personal and emotive approach is the beating heart of Folding Waves’ process. Treating every project as a conversation, and always striving to bring an uncompromising ethos that honours creative work, while harnessing the raw emotional resonance of music and sound design.

 

Nadine Kennedy

 

Nadine Kennedy is a Dublin-based motion designer and art director whose work explores how design and movement bring clarity and emotion to ideas. With a background across branding, advertising, and production, she shapes stories through film, campaigns, and digital experiences.

Her practice combines craft and collaboration, moving fluidly from concept to execution. Projects range from co-directing animated brand films to animating product demos and brand communications, with clients including Arnotts, Brown Thomas, Stena Line and Screen Ireland. Rooted in care for both process and outcome, her approach places storytelling and collaboration at the centre.

 

denis.

 

denis. (Denis Kilty) is a multi-award-winning composer and sound designer. A Dublin native, his fusion of music and sound design has shaped the storytelling of more than 250 campaigns over the past 10 years across film, television, and digital media — including global projects for Apple, Nike, Under Armour, Oakley, and more. Collaborating from Ireland with creatives worldwide, his work has reached millions of viewers.

Known for his rich, detailed, and immersive soundscapes, he was named a 2020 Young Guns winner for sound design by The One Club for Creativity — recognising the world’s top creatives under 30. Since then, he has been ranked Irish Music + Sound Company of the Year five times by Little Black Book’s League of Creativity. Most recently, he contributed additional music to the score for Sanatorium, Ireland’s official selection for Best International Feature at the 98th Academy Awards.

 

   

 

8 (4 Stalls level + 4 Balcony level) • Suitable for All Ages

 

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