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Keynote Event

Back to the Future of the GAA - by Design 

Watch On Demand
9:00 am
Ticket Price

Big ball, small ball? When the GAA became design leaders.

Do not miss this chance to see well-known leaders and visionaries in the world of design and sport explore how folklore played a central role in developing the huge and much-treasured brand of the GAA.

This event will take you on a journey that’ll surprise and inspire and may make you think of folklore entirely differently. One not to be missed!

Watch Highlights from our Back to the Future of the GAA - by Design Event

Eileen Dunne

Eileen Dunne

Nickey Brennan

Nickey Brennan

GAA President
Paul Galvin

Paul Galvin

Author & Designer
Siobhan Doyle

Siobhan Doyle

Sean Torpey

Sean Torpey

MD, Torpey
Jim Dunne

Jim Dunne

Brand Consultant
Dermot O'Shea

Dermot O'Shea

Brand & Digital
Eamonn O’Sullivan

Eamonn O’Sullivan


Event Schedule

  • 9am – 9:15am
    Welcome address by Rosemary Steen – CEO – DCCI

  • 9:15am – 10am
    Presentation and panel discussion on how the GAA used folklore to craft it’s brand story

    Moderator – Eileen Dunne (Journalist & Irish TV Presenter)

    Panelists: Nickey Brennan (former GAA President), Jim Dunne (Brand Consultant), Dermot O’Shea (WONDR)

  • 10.30am – 11.30am
    Panel discussion on the role of design & storytelling in the GAA

    Moderator – Eileen Dunne (Journalist & Irish TV Presenter)

    Panelists: Paul Galvin (Writer, Designer & GAA All-Ireland Winner), Siobhan Doyle (Author of A history of the GAA in 100 Objects), Sean Torpey (MD, Torpey Hurls) & Eamonn O’Sullivan (Creative Director, Anchor Studio).

  • 11.30am – 12.00pm  Coffee break

  • 12.o0pm – 1.00pm
    The future of the GAA in Design terms – workshop plus Q&A

    Moderator: Eileen Dunne (Journalist & Irish TV Presenter)

    Facilitators: Jim Dunne (Brand Consultant), Dermot O’Shea (WONDR)


Special Thanks To


GAA Logo

Additional Information
  • Advanced booking required

  • Suitable for all audiences

  • Wheelchair accessible

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