On Thursday, 29th May, 2025 DCCI launched its annual Made Local Summer campaign at the DCCI Irish Craft Village at Bord Bia Bloom.
Irish-made purchases are on the rise, with almost half of adults buying Irish-made craft in the last year, highlighting growing support for the heritage and skill behind beautiful handmade Irish products.
DCCI welcomed 52 Made Local makers from across the country to the DCCI Irish Craft Village at Bloom, where they showcased their beautiful work.
The Made Local campaign celebrates the exceptional talent, skill, and creativity of Ireland’s designers and makers. Currently, the Made Local campaign has 355 retailers signed up and DCCI calls retailers across the country who stock Irish made products to join the Made Local initiative. By joining Made Local retailers across Ireland can show their support for the Irish design and craft industry by stocking products Made in Ireland.
Growing Support for Irish Craft and Design
A survey, conducted by Amárach on behalf of DCCI in March 2025, looked at the purchasing habits of Irish consumers in relation to Made Local and Irish craft and design. Irish-made purchases are on the rise, with 46% of Irish adults purchasing an Irish-made craft item in the past year marking a steady rise year on year. Younger age groups and women are especially responsive, showing strong interest in supporting Irish design and craft, a move away from fast ecommerce shopping, which has been on the rise in recent years.
Awareness of the Made Local campaign continues to grow, with nearly one in five Irish adults now recognising the brand and what it stands for. What makes Made Local truly powerful is not only the beauty of the products, but the personal connection it creates — knowing the maker, understanding their story, and choosing to support their craft.
Mary Blanchfield
Interim CEO of Design & Crafts Council Ireland
Community Driven Campaign
There are 1,453 Made Local makers and 355 Made Local retailers across every county in Ireland that consumers can shop at this summer. This year’s campaign shines a spotlight on everyone involved in Irish craft — from makers to retailers to consumers — by sharing the stories behind the craft and encouraging people to discover, experience, and support local makers across the country.
What Drives Consumers to Buy Made Local
Emotional connection plays a significant role, especially among women who buy locally made products, underlining the personal meaning behind every handcrafted Irish product. This growth underscores a cultural shift toward valuing local heritage and the distinct beauty of Irish-made goods.
Made Local highlights the originality, quality and value of Irish designed and craft-made products. It is a reminder to people that buying locally produced, well-crafted products is much more meaningful, sustainable, and impactful. Supporting local businesses is the leading motivator for buying Made Local products, closely followed by price. This is driven by the exceptional quality, unmatched craftsmanship, and emotional value that give each handcrafted Irish item lasting personal meaning, especially among women.
Campaigns
Made Local,
Made to Last
‘Made Local, Made to Last’ reminds people of the quality, originality and sustainability of Irish designed and crafted products.
Find Makers
