Join us as we explore how artificial intelligence is not just transforming creative workflows, but unlocking new creative possibilities.

Featuring three global leaders from technology, advertising and engineering, this session will explore how AI is powering creativity in everyday real-world scenarios.

From Microsoft’s leadership in creating enterprise compliant AI, to bold creative campaigns at adam&eveDDB, to the innovative new tools being built at Tabpsace AI, this is a rare opportunity to hear from people who are shaping how AI scales in the real world.

2pm – 3:30pm
Panel discussion followed by Q&A

The panel of speakers include:

• Anne Sheehan (GM – Europe North – Microsoft)
• Mark Shanley (Executive Creative Director – adam&eveDDB)
• Fadrizul Hasani (CEO – Tabspace AI)

Chaired by:

• Dermot O’Shea (Digital Architect – dkos)

The event chair, Dermot O’Shea, added…

“Across my career I’ve worked at the intersection of strategy, design, and technology. Right now AI represents one of the most powerful yet misunderstood, and dare I say it ‘feared’ shifts, in how we create, build & innovate.

That’s why this panel matters, because we’re not just talking theory. We’re joined by three individuals who are using AI in very real but yet very different ways. From building products for millions of users, to driving responsible innovation at scale, to reimagining creative boundaries in advertising.

Join us as we discuss how AI is really unleashing creativity, not replacing it.”

Drake once complained about not being in one of Mark’s ads. Stevie Knicks defended another one of them against its critics. His ads have been the answer to a question on Ant and Dec’s Saturday Night Takeaway and become posters on children’s bedroom walls.

When The Sun called another one of his ads the most stomach-turning ad in television history Mark was just glad to have been considered part of television history. In a twenty year career Mark Shanley’s work has been awarded, celebrated, satirised, parodied, referenced, copied, memed and banned. But it has never, he hopes, been boring.

He started his career in his native Dublin at DDFH&B/JWT before moving to London to work at Wieden+Kennedy where he spent seven years, much of that time as creative director on their Nike business. While there he was creative director on the cultural phenomenon Nothing Beats a Londoner.

Mark Joined adam&eveDDB in 2020 as a creative director where he has been behind award winning campaigns for the V&A Museum, Pot Noodle, Puma and Amazon. Now as Executive Creative Director at adam&eve in London (though Mark is now based in Dublin again) he likes to make provocative work that makes people feel something. He puts this into practice for a diverse range of brands every day at adam&eve.

Mark brings a unique vantage point to this panel: a storyteller at heart who’s always probing how emerging technologies can expand—not replace—the human spark at the heart of creativity. He used AI to write the sentence before this one.

Fadrizul is the CEO and Co-founder of TabSpace AI, a next-generation, end-to-end platform for high-end video production powered by artificial intelligence.

As the first engineer at Grab, Southeast Asia’s leading super app for ride-hailing, food delivery, and digital payments, Fadrizul helped build and scale the platform from its earliest days into a regional technology powerhouse.

He later served as CTO of Grab and GxBank, where he led the team that built Malaysia’s first digital bank in record time, just nine months, setting a new benchmark for speed, innovation, and regulatory readiness in financial technology.

A seasoned technology leader, Fadrizul has created and scaled products used by millions of people across Southeast Asia, from mobility and payments to digital banking.

Today, he leads TabSpace AI, an AI-driven platform built for brands, agencies, and creators who want to produce studio-quality video content and lifelike digital twins, all within a single, intelligent workflow designed to make high-end video production accessible, scalable and fast. Now partners with TikTok hear how they’re providing end to end tools to amplify creativity.

As GM of Enterprise Commercial for Western Europe, Anne Sheehan is responsible for digital transformation, AI adoption, and strategic partnerships with some of Microsoft’s most significant customers partners across the region.

Anne currently works closely with leadership teams to identify smart ways to utilise AI tech across all aspects of business. Prior to her current role, Anne was GM of Microsoft Ireland, and an Enterprise Director at Vodafone UK.

Anne us currently a board member of AIB and Enable Ireland.

Dermot is a design leader with over 21 years’ experience working in the creative industry.

He founded WONDR, an award-winning digital product design practice recognised globally with 68+ accolades from the Webbys, UX Design Awards, and ADG Spain. Specialising in brand-led UX and digital strategy, Dermot knows how to bring clarity to complexity.

Recently he sold WONDR to GRANITE and joined their exec team to grow the business across Ireland, MENA & USA. He is a judge at the CSS Design Awards and the Institute of Designers Ireland.

8 (4 Stalls level + 4 Balcony level) • Suitable for All Ages

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