At Soul Form Furniture, we don’t just make furniture — we create pieces with soul. Every design starts with a story: yours. Built from a lifetime of craftsmanship and care, our work is about adding meaning to your space, blending purpose with sentiment in every detail.
Our brand is built on the idea that you will have a one of a kind piece unique to you. Black and gold represent quality that lasts. Our logo hints at both a fingerprint and the rings of a tree — a reminder that every piece we make is as unique as its owner. No two designs are ever the same. Each one is crafted with intention, made to be lived with, loved, and remembered.
A typical day at Soul Form Furniture begins with a walk through the fields alongside Marina and Shaggy, breathing in the fresh morning air and watching the sunrise paint a new picture across the sky. This makes us feel grateful for where we live and the life we have.
The best days are when the administrative tasks of running a business are in hand, and I can lose myself fully in the creative process. When an idea grips my imagination, everything else fades away — time, hunger, even the usual back aches and strains disappear. What remains is pure focus, a burning desire to bring a vision to life, and the quiet satisfaction of seeing a piece take shape from idea to form.
The process. What I love most about my work is the process of creation. It begins with a feeling — an understanding of a client’s needs, wants, and desires — and transforms into an idea in my mind. From there, I speak it into existence, sketching it first in 2D, either on paper or screen, before bringing it into the real world as a 3D piece. The true joy comes in delivering it to its forever home, knowing that something I’ve created will bring value and happiness to someone’s life for years to come. The money is just what sustains the Buisness. My real payment is the look on the face of a happy client.
What’s the most challenging part of your craft?
I believe the success of my craft relies on my optimism and firm belief it will succeed.
My biggest challenge is not giving credence to those around me who have limiting beliefs. There are always voices that say “it’s a nice idea, but in reality, it’s not possible” — and resisting that influence, while staying true to my vision, is a constant challenge. But I remain committed to proving that it is possible and worth pursuing.
Where do you get your inspiration?
Nature, it’s the most accessible source of inspo… coz it’s everywhere around us
What made you choose your discipline?
It chose me.
Is sustainability an important aspect of your business?
Sustainability is absolutely an important aspect of our business. Oli want to sustain my life my businesses life and the future for our kids and others.
I believe we are very sustainable in our practices and apart from everything else it feels good play our part.
I like the phrase “be the change you want to see”
What’s the most challenging part of your craft?
I believe the success of my craft relies on my optimism and firm belief it will succeed.
My biggest challenge is not giving credence to those around me who have limiting beliefs. There are always voices that say “it’s a nice idea, but in reality, it’s not possible” — and resisting that influence, while staying true to my vision, is a constant challenge. But I remain committed.
I don’t really like making for myself. I’m too critical of my own work. I receive a lot more by giving it to someone else.
My all time favourite piece of furniture that we owned was a little Japaneese style footrest that marina built when we were members of the woodworkers guild. She didn’t have much carpentry training but this piece was perfectly made and got the most use of any piece in our home.
What would you say to anyone thinking of becoming a DCCI member
Ask me in 6months.
I’m a new member here, but so far it’s been good for me.
I believe it’s a great resource, network, platform and massive support for craftspeople.
And run by people who understand the unique challenges we face..
What advice would you give someone who is considering this craft career?
Come work with me, haha!!
Nah … I would say do it. Back yourself. Life goes by quick and fast , don’t wast it living someone else’s ideal. Walk your own path, be true to you. If you are already considering it you are half way there.
“Get busy living … or … get busy dying”
Have you ever had a “happy accident” while making something?
A happy accident, there are always accidents or mistakes, all my pieces will have flaws, that’s what makes them natural,
My pieces portray human nature, And Humans by nature are flawed. So a flaw in a piece will be a true representation.
I spent some time in Japan and I like the the Japaneese art of hilighting a broken piece with gold.
Kintsugi (金継ぎ),
which translates to “golden joinery.” It is the practice of repairing broken pottery by highlighting the cracks with gold or silver, rather than attempting to hide them. The philosophy behind Kintsugi is that the piece becomes more beautiful for having been broken, and the repair becomes part of the story of the object, making it unique and full of character.
How do you balance creativity with the business side of things?
This is a challenge sometimes. I could not have the freedom to create without pressing business matters being under control.
I’m very lucky my business partner marina is competent in these areas that I do not thrive in. She does the heavy lifting of admin and accounts etc..
Who is your inspiration?
Probably Mam n dad.
My vision is big and clear because I’m standing on their shoulders.
They handed down generations of wisdom to me and I want to reach its full potential and pass it on again.
If I can get out of my potential half what they did from theirs I’ll be a satisfied man
What do you like least about your work?
The things that keep me out of the workshop,
For example the necessary administrative work that keeps me out of the studio.
Im very lucky that my partner in crime marina is so competent and organised in this area that she does most of the heavy lifting here.
