Authenticity in an Artificial World
As technology accelerates and synthetic experiences become increasingly common, what remains uniquely human?
The Design of Craft Conference brings together international creative leaders, luxury brands, designers, makers, cultural institutions and innovators to explore the value of authenticity in the 21st century.
Through craft, design and storytelling, the conference examines how human skill, cultural heritage and creativity continue to shape meaningful products, brands, places and experiences.
How do we preserve authenticity in an increasingly artificial world?
What is the Design of Craft Conference?
Presented as part of Irish Design Week 2026, the Design of Craft Conference explores the growing importance of authenticity in culture, business and innovation.
Bringing together voices from luxury, fashion, craft, branding and the creative industries, the conference examines why craftsmanship, cultural knowledge and human creativity continue to matter in an increasingly automated world.
The programme asks a fundamental question: If artificial intelligence can replicate almost everything, what becomes more valuable because it is made by people? Through a series of keynote talks and panel discussions, participants will explore how authenticity creates economic value, cultural relevance and long-term resilience.
Why Attend?
A New Understanding of Value
In a world increasingly shaped by automation, algorithms and artificial experiences, the conference offers a rare opportunity to explore the enduring value of human creativity.
Participants will:
- Discover why the world’s leading brands continue to invest in craftsmanship.
- Learn how authenticity creates economic, cultural and social value.
- Explore the relationship between craft, heritage, place and innovation.
- Hear from international design leaders, makers and creative entrepreneurs.
- Connect with professionals from design, culture, luxury, fashion and business.
Gain new perspectives on the future of creativity and human-centred innovation.
Why do the world’s most respected luxury brands continue to invest in artisans? This session explores how mastery, heritage and craftsmanship create enduring value in a rapidly changing world. This discussion examines why authenticity remains one of the most powerful assets in the luxury market.
How are authentic brands built through purpose, place, storytelling and craft?
The strongest brands are more than products. They communicate values, build emotional connection and create cultural meaning. This discussion explores how craftsmanship, heritage and place continue to shape successful brand building.
How does fashion carry identity, culture and craftsmanship into the future?
Fashion is often viewed through a commercial lens, but it is also a powerful expression of cultural identity and material innovation. This session examines the relationship between design excellence, craftsmanship and global influence.
Can creativity become a driver of cultural and economic renewal?
This conversation explores how craft, design and storytelling contribute to thriving creative economies. Through examples from cultural organisations and creative enterprises, the panel examines how place-based creativity can generate employment, attract talent and build international influence.
Event Information
Design of Craft Conference 2026
Date: Monday, 9 November 2026
Venue: RIAM, Dublin
Time: 10:30 – 2pm
Part of Irish Design Week 2026.
Further programme details and speaker announcements will be released soon.
Wheelchair Accessible • Suitable for All Ages
